You've probably heard that you should be doing live videos. They're great for engagement, give your audience a chance to get to know you, and increase your visibility. I agree with all of that. But what if you want to take it one step further?

This is where we get into the nitty gritty of video creation. Thought reversal videos will take your lives to a whole new level. I'm talking:

• even greater engagement
• brand growth
• higher conversion rates from viewers to customers

Brandon Lucero is the pioneer of thought reversals, so I highly suggest you check him out, but let me give you the basics. Thought reversals challenge a widely held thought or belief. This will create polarity in your audience which is actually a good thing. It's a "if you don't stand for something, you'll fall for anything" kinda thing. To get your gears turning, a few thought reversal videos I've done are "Millennials Make The Best Entrepreneurs," "Working Hard Won't Make You Successful," and "Algorithms Actual...