There's a very common misconception out there among business owners that you need thousands of followers in order to be successful. I often hear "When I have tons of followers like __________, then I'll be making sales left and right." It's like they're waiting for followers to "happen" to them. You think you know what's coming right, what I'm going to advise you to do? I'm not going to suggest the solution is to go out and make a bunch of followers happen, that "you're in control of your destiny" kinda thing. Nope.  

Here's the deal: a small targeted niche audience gives you an advantage over those with tons of followers. Why? Two words. Customer experience. Even if they're not your customers yet, you can give your followers more of a personalized experience that just isn't possible when you have thousands upon thousands of followers. Use this to your advantage! Here are some ideas you can implement into your follower experience when you're "small:"

1. Start genuinely thoughtful con...