Marketing is all about connecting right? And nothing fosters connection better than stories. They have the ability to get people to relate to what you're saying on an emotional level like no other marketing strategy can. This is where the power in stories lies. 

 Any story can be used to further develop your marketing strategy, from the things that completely change your life to the every day situations we all come across. No matter the kind of story it is, I highly suggest including all the details you can. The details are where connection happens. For instance, if you're recalling a time from your childhood, and you mention the old Coke machine in the corner... that brings with it a whole feeling of nostalgia for so many people. Maybe the Coke machine isn't technically pertinent to the story, but that's something your audience can connect to. This is not to say, however, that your stories shouldn't have a conclusion or point...they absolutely should. A story with no conclusion is ki...

Being an entrepreneur is hard guys. Like, real hard. Actually, just having big dreams in general is hard. It's lonely, and trying, and at some point, will test everything you have in you and then require more. 

Right now, I'm sitting alone at the kitchen table developing marketing strategies for two new clients while my friends are outside grilling and having a bonfire. Do I want to be out there right now with them? Yes. Am I experiencing a little FOMO? Yes. But I know that if I want to live like no one else in the future, I need to do what no one else is willing to do today. That means sacrifice and dedication. But many times, along with sacrifice and dedication come loneliness and struggle. 

It was my life's goal to become National Champion at an Arabian National horse show. As a child, I rode my horse every single day. So much so that the barn owner would suggest maybe I give my horse a day off here and there (haha). I skipped football games on Friday nights and lake days with my ...