Marketing is all about connecting right? And nothing fosters connection better than stories. They have the ability to get people to relate to what you're saying on an emotional level like no other marketing strategy can. This is where the power in stories lies. 

 Any story can be used to further develop your marketing strategy, from the things that completely change your life to the every day situations we all come across. No matter the kind of story it is, I highly suggest including all the details you can. The details are where connection happens. For instance, if you're recalling a time from your childhood, and you mention the old Coke machine in the corner... that brings with it a whole feeling of nostalgia for so many people. Maybe the Coke machine isn't technically pertinent to the story, but that's something your audience can connect to. This is not to say, however, that your stories shouldn't have a conclusion or point...they absolutely should. A story with no conclusion is ki...

This is how it all began. I was 25. I had just gotten passed over for a job I had literally already been doing as a temp and felt a lot of pride in the work I had done so far. I knew a lot of people felt I was too young for the position, too young to be taken seriously and make an impact. So now I wanted to prove everyone wrong. ⁣
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Fast forward to my very first course launch ever with the business I had started after failing to land that job. Cart opens day 1... no sales. Ok it’s fine, it’s only day 1. Live webinars come and go... no sales. A steady, thrumming panic starts to take over my body. Just under the surface, but it's always there. Doubt seeps in... maybe I was right to get passed over for the job. Maybe I shouldn’t be doing this at all. Maybe I should stick to what I’ve been doing. Day 7... I finally confide to my boyfriend that I’m scared I won’t make any sales. My thought process before was if I don’t say anything, it won’t be real.. but I couldn’t take the incessant thrummi...