Maybe your product sucks. But if you're confident it doesn't and you're not making the money you want, then you need better marketing.

If profits aren't where they should be, you're either not reaching enough people, not reaching the right people, or not resonating with those people. That is where effective marketing comes in.  

So how do you reconcile this? It's simple. It's not necessarily easy, but it is simple.  You need one or more likely, a combination, of the following: 

+ a stronger brand

+ more relevant content 

+ a defined and strategic marketing plan in relation to specific platforms (email and social media)

+ a more memorable customer experience

These encompass what I call "The Profitable 5 of Digital Minimalism." That is, the five pillars of marketing that will actually move the needle forward in your business. The other so-called strategies and trendy "must-dos" are time-wasters that can be decluttered and purged.

If you're intrigued and could use some more mon...

Here's the scoop: 

If you're attempting to market your business across all the platforms out there, there's no way you can do so effectively, rendering all your time completely wasted. Trying to be everywhere will mean you're effectively showing up nowhere. Unless you're a large corporation, with a huge team, you simply cannot be everywhere well. But maybe of more interest to you? 

There's no need. It's highly unlikely your target demographic is on every platform. I have yet to meet a business owner that has an ICA that justifies them being on all the social media platforms available. My clients will tell me they set up accounts on all the social media sites almost like it's a badge of honor. Following this exclamation, I ask: 

But are you posting consistently on every single account? The answer always to follow is "no."

Are you spending time to intentionally engage and build relationships on every single account every day? "Well...no." 

Did you set up your profile in a purposeful...