Let's chat freebies. Do you have one? How many? Are they working for you?

A freebie may not make you money directly, but it will be the most important resource you create in your business because this is what will "hook" people and get them interested in what actually does make you money. Freebies are also known as list builders or lead magnets. 

You want your lead magnet to be straightforward and simple, something that can provide your audience a quick, immediate win. Freebies commonly take on the form of checklists, templates, or worksheets. Quizzes are another direction you can pursue to obtain leads. They don't offer the value that the other freebies might, but for some reason, everyone loves a good quiz and they typically work extremely well. 

My best performing lead magnet to date has been a free welcome email template. I've also had a lot of success with an entrepreneur-related Harry Potter quiz (yes, I'm a huge HP nerd).

Now, my Harry Potter quiz was extremely successful, b...