Email campaigns are a great avenue to utilize in marketing your business, but it's only effective if the campaigns are executed upon several important pillars. They are: 

• a sense of community  
• it reads in a personal voice authentic to you 
• offers value that your audience is looking for
• consistency 

If you're not going to commit and build your email marketing strategy upon these pillars, you might as well save everyone time and just put your own email in the "to" box. 

Fostering a sense of community can be done by getting vulnerable with your audience, using your email platform's specific tags to insert people's first names into the copy, or asking questions and inviting readers to reply.

Using your unique voice throughout the email is very important. This might come at the expense of some professionalism but it's well worth it. Your voice will set you apart from your competitors and make you more memorable to those reading your emails. Phrases that you often say when speaki...

How do you know what words and phrasing you should be using in your content? Let me let you in on a little secret. The language you should be using is the exact language that your audience uses. For instance, if you hear them complaining over and over again about needing help meal planning, or not being able to find the motivation to turn off Netflix and get off the couch, create content that not only revolves around those topics, but uses those exact words. Maybe you create a freebie that is titled "Motivate Yourself To Get Off The Couch in 3 Easy Steps." See? In this way, you don't need to come up with your own content! Your ICA will tell you exactly what they want from you without even knowing it. And by using their actual words, you ensure your content will resonate with them too. You could create the same freebie with the title "How To Exercise in 3 Easy Steps" and even though it might contain the exact same content, chances are it won't get nearly as many clicks in the first plac...

Have you heard of curiosity marketing? Better yet, are you implementing it in your business? As someone who hates being salesy and using pressure-inducing tactics to make money in my business, curiosity marketing is one of my go-to strategies. 

Think of curiosity marketing as a mutual engagement of information. Content is purposefully created in a way that will leave your audience wanting more. Instead of you as the seller trying to get people to listen to what you have to say (or sell as it may be), they're reaching out to you with questions or wanting more information. Pretty nifty, huh?

You can do this in all kinds of creative ways, but here's an example: maybe you run your own beauty business. You might make a post featuring a customer wearing the eyeshadow you sell and a caption like "Kim says this is, hands down, the best eyeshadow she's ever worn." So instead of naming the eyeshadow brand, the color, the price, and all its features, you're instilling a sense of curiosity in yo...

If you're not converting at the rate you'd like to be, take a closer look at your brand. I can say right now, with confidence, that your brand isn't strong enough. It might be enough to gain a decent following, maybe, but it's not quite strong enough to convert followers to paying clients. 

So how do we fix that? Let's first see where we're at now and then we'll identify where we need to get to. If you asked one of your followers what you're known for, what would they say? Would they be able to come up with anything at all? Or whatever they do come up with, is it in alignment with how you want to be known? If it is, you're off to a great start. If it's not, we can fix it but you've got some work to do. 

From now on, before you post any piece of content, ask yourself if you want to be known for that particular thing? If not, if it does't align with your brand, don't post it. Ask my audience, and I'm known for digital marketing, minimalism, my love of hats, tiny houses, and animals. Th...

Do you feel like you're marketing to crickets? You're putting out content consistently but it just doesn't seem like it's resonating with your audience? I know how discouraging it is. Try my simple approach that will prevent this from ever happening again. 

First, you'll need to decide which search engine will better serve you in this exercise. The options are Pinterest or Google. The way you'll choose which search engine to use is by identifying where your ICA (ideal customer avatar) is hanging out. Are they present on Pinterest or would they visit Google to answer their questions? Whatever your answer is, use that.

Second, type in key words related to your industry/business. These search engines will auto-populate what people are searching for most in relation to those key words. For instance, when I type in marketing, the results I get are: 

1. marketing ideas

2. marketing strategy

3. marketing strategy social media

4. marketing quotes

5. marketing plan 

6. marketing tips

S...

You've heard the old song and dance over and over, serve your audience. But the people you hear it from aren't just saying it. Listen up.

I teach this concept in my course, the Digital Marketing Guide to Profits. Serve, add value, blah blah blah, right? But think about it this way: if you're hearing it over and over again from experts in the marketing industry, it must have some merit.

If you serve your audience 3 times more than you sell to them, you'll do 3 times the sales once you do sell. Read that again. You're going to triple the sales you would otherwise if you serve your audience by being attentive to their needs and adding value for free the majority of the time. That means: not selling their ears off. No one wants to be sold to. That's the plain and simple truth. I don't know about you, but I have never heard anyone say, "gosh I so enjoyed the experience of this person pressuring me into buying this thing."

Ok so now you know you need to serve your audience, but maybe you ...