Do you feel like you're marketing to crickets? You're putting out content consistently but it just doesn't seem like it's resonating with your audience? I know how discouraging it is. Try my simple approach that will prevent this from ever happening again. 

First, you'll need to decide which search engine will better serve you in this exercise. The options are Pinterest or Google. The way you'll choose which search engine to use is by identifying where your ICA (ideal customer avatar) is hanging out. Are they present on Pinterest or would they visit Google to answer their questions? Whatever your answer is, use that.

Second, type in key words related to your industry/business. These search engines will auto-populate what people are searching for most in relation to those key words. For instance, when I type in marketing, the results I get are: 

1. marketing ideas

2. marketing strategy

3. marketing strategy social media

4. marketing quotes

5. marketing plan 

6. marketing tips

S...

There's a very common misconception out there among business owners that you need thousands of followers in order to be successful. I often hear "When I have tons of followers like __________, then I'll be making sales left and right." It's like they're waiting for followers to "happen" to them. You think you know what's coming right, what I'm going to advise you to do? I'm not going to suggest the solution is to go out and make a bunch of followers happen, that "you're in control of your destiny" kinda thing. Nope.  

Here's the deal: a small targeted niche audience gives you an advantage over those with tons of followers. Why? Two words. Customer experience. Even if they're not your customers yet, you can give your followers more of a personalized experience that just isn't possible when you have thousands upon thousands of followers. Use this to your advantage! Here are some ideas you can implement into your follower experience when you're "small:"

1. Start genuinely thoughtful con...