The way entrepreneurs hashtag these days literally defies logic. Seriously. It makes no damn sense. For instance, I came across a wedding photographer and along with a bunch of other tags, they had hashtagged "she said yes." Wut. 

Why do they do this? Because all their competitors and their mother are doing it. So I'm not calling out or making fun of this specific photographer...they're far from alone. But what kind of bride is searching for vendors to hire when she gets engaged and searches "she said yes." Not only is it not specific to anyone like caterers or florists or photographers, but it's not even location-specific. What good does searching "she said yes" do? Absolutely none. Hashtagging instead something like "Minnesota wedding photographers" that is location-specific and search friendly makes a whole lot more sense. What I mean by "search friendly" is that it's much more likely that a bride would go on Instagram and search her location along with "wedding photographers" as o...

You've probably heard that you should be doing live videos. They're great for engagement, give your audience a chance to get to know you, and increase your visibility. I agree with all of that. But what if you want to take it one step further?

This is where we get into the nitty gritty of video creation. Thought reversal videos will take your lives to a whole new level. I'm talking:

• even greater engagement
• brand growth
• higher conversion rates from viewers to customers

Brandon Lucero is the pioneer of thought reversals, so I highly suggest you check him out, but let me give you the basics. Thought reversals challenge a widely held thought or belief. This will create polarity in your audience which is actually a good thing. It's a "if you don't stand for something, you'll fall for anything" kinda thing. To get your gears turning, a few thought reversal videos I've done are "Millennials Make The Best Entrepreneurs," "Working Hard Won't Make You Successful," and "Algorithms Actual...