There's so many marketing channels out there adding to the noise that is the digital space, it's hard to figure out which ones are worth your time. Here are my top 5:

1. Chaos & Confusion

A sister duo helps you to navigate the digital marketing world with a fun and entertaining approach. They also cover generational differences, mental health awareness, hustle culture, and anything else that may be on their minds that week. There is no shortage of laughs, while also offering up some of their best business marketing hacks. They are on TikTok and Instagram.

2. Online Marketing Made Easy Podcast

Amy Porterfield is always a relatable listen, while providing valuable information for the modern-day entrepreneur. You can find her podcast here. 

3. Social Exchange Marketing 

Lela is a master at incorporating witty humor into her account that also offers up plenty of applicable advice for small business owners. She focuses mostly on equine marketing, but her posts benefit all entrepreneur...

Maybe your product sucks. But if you're confident it doesn't and you're not making the money you want, then you need better marketing.

If profits aren't where they should be, you're either not reaching enough people, not reaching the right people, or not resonating with those people. That is where effective marketing comes in.  

So how do you reconcile this? It's simple. It's not necessarily easy, but it is simple.  You need one or more likely, a combination, of the following: 

+ a stronger brand

+ more relevant content 

+ a defined and strategic marketing plan in relation to specific platforms (email and social media)

+ a more memorable customer experience

These encompass what I call "The Profitable 5 of Digital Minimalism." That is, the five pillars of marketing that will actually move the needle forward in your business. The other so-called strategies and trendy "must-dos" are time-wasters that can be decluttered and purged.

If you're intrigued and could use some more mon...

When I was younger, I was a voracious reader. As adult life took over, that pastime sadly suffered. After I graduated college and got done reading all the required textbooks, I realized I missed it. I missed learning. And so, my love for audiobooks emerged. I listened to almost 30 books in 2020 and I'm sharing with you my very favorites. Some were fiction (historical fiction is my jam), but most are geared towards self-development and business. 

1. Untamed by Glennon Doyle

2. Building a Storybrand by Donald Miller

3. Big Magic by Elizabeth Gilbert

4. Think Like a Monk by Jay Shetty

5. Super Attractor by Gabby Bernstein

6. Atomic Habits by James Clear

7. Stories That Stick by Kendra Hall (I later took her course that was great as well)

8. Superfans by Pat Flynn

9. Profit First by Mike Michalowicz (this completely altered my perspective and approach to money)

10. Braving The Wilderness, Daring Greatly, and Rising Strong by Brene Brown (sorry, I cheated but I loved them all)

I ...

The way entrepreneurs hashtag these days literally defies logic. Seriously. It makes no damn sense. For instance, I came across a wedding photographer and along with a bunch of other tags, they had hashtagged "she said yes." Wut. 

Why do they do this? Because all their competitors and their mother are doing it. So I'm not calling out or making fun of this specific photographer...they're far from alone. But what kind of bride is searching for vendors to hire when she gets engaged and searches "she said yes." Not only is it not specific to anyone like caterers or florists or photographers, but it's not even location-specific. What good does searching "she said yes" do? Absolutely none. Hashtagging instead something like "Minnesota wedding photographers" that is location-specific and search friendly makes a whole lot more sense. What I mean by "search friendly" is that it's much more likely that a bride would go on Instagram and search her location along with "wedding photographers" as o...