How do you know what words and phrasing you should be using in your content? Let me let you in on a little secret. The language you should be using is the exact language that your audience uses. For instance, if you hear them complaining over and over again about needing help meal planning, or not being able to find the motivation to turn off Netflix and get off the couch, create content that not only revolves around those topics, but uses those exact words. Maybe you create a freebie that is titled "Motivate Yourself To Get Off The Couch in 3 Easy Steps." See? In this way, you don't need to come up with your own content! Your ICA will tell you exactly what they want from you without even knowing it. And by using their actual words, you ensure your content will resonate with them too. You could create the same freebie with the title "How To Exercise in 3 Easy Steps" and even though it might contain the exact same content, chances are it won't get nearly as many clicks in the first plac...

Content creation can quickly become this dreaded thing, this thing that makes you feel like you're stuck on a content hamster wheel and can't get off for fear your business will crumble. But I'm here to tell you it doesn't have to be that way, and shouldn't be that way. The answer? Repurposing content. However, you have to do it in a way that makes sense and not one that comes off as repetitive and boring.

Here's what a typical content "cycle" might look like for me: 

1. Live video on specific topic on Facebook page. 

2. Save live video and upload it as an IGTV video on Instagram account.

3. Upload live video to Pinterest linked back to my website.

4. Create blog post on same topic. 

5. Share blog on Facebook page and Pinterest.

6. Create 5 different blog post graphics, each with a different but relevant title relating to said blog. 

7. Add one blog graphic to Instagram story and save to "Blog" highlight.

8. Use graphics strategically on Pinterest and Instagram to recycle blog...

You've heard the old song and dance over and over, serve your audience. But the people you hear it from aren't just saying it. Listen up.

I teach this concept in my course, the Digital Marketing Guide to Profits. Serve, add value, blah blah blah, right? But think about it this way: if you're hearing it over and over again from experts in the marketing industry, it must have some merit.

If you serve your audience 3 times more than you sell to them, you'll do 3 times the sales once you do sell. Read that again. You're going to triple the sales you would otherwise if you serve your audience by being attentive to their needs and adding value for free the majority of the time. That means: not selling their ears off. No one wants to be sold to. That's the plain and simple truth. I don't know about you, but I have never heard anyone say, "gosh I so enjoyed the experience of this person pressuring me into buying this thing."

Ok so now you know you need to serve your audience, but maybe you ...