Whether you're aware of it or not, you are leading your customers through an experience every time they purchase from you. It can be positive or negative, purposeful or not, but it's there. What I want to show you though, is how to create a purposeful and strategic customer experience that will increase your brand loyalty and get you remembered by everyone that buys from you.

Chances are, other business out there offer something similar to what you do. So how do you set yourself apart from them? How do you get noticed in the crowd? Two words: customer experience. 

I have a digital marketing course for small business owners that I launch a couple times a year. When someone purchases my course, I send them a surprise gift package that goes along with the course material. How many other course creators do that? This is one aspect of my course experience that my students rave about. Do you think they're going to forget me and their unique experience any time soon? Nope! I want to make th...

Content creation can quickly become this dreaded thing, this thing that makes you feel like you're stuck on a content hamster wheel and can't get off for fear your business will crumble. But I'm here to tell you it doesn't have to be that way, and shouldn't be that way. The answer? Repurposing content. However, you have to do it in a way that makes sense and not one that comes off as repetitive and boring.

Here's what a typical content "cycle" might look like for me: 

1. Live video on specific topic on Facebook page. 

2. Save live video and upload it as an IGTV video on Instagram account.

3. Upload live video to Pinterest linked back to my website.

4. Create blog post on same topic. 

5. Share blog on Facebook page and Pinterest.

6. Create 5 different blog post graphics, each with a different but relevant title relating to said blog. 

7. Add one blog graphic to Instagram story and save to "Blog" highlight.

8. Use graphics strategically on Pinterest and Instagram to recycle blog...

Have you heard of curiosity marketing? Better yet, are you implementing it in your business? As someone who hates being salesy and using pressure-inducing tactics to make money in my business, curiosity marketing is one of my go-to strategies. 

Think of curiosity marketing as a mutual engagement of information. Content is purposefully created in a way that will leave your audience wanting more. Instead of you as the seller trying to get people to listen to what you have to say (or sell as it may be), they're reaching out to you with questions or wanting more information. Pretty nifty, huh?

You can do this in all kinds of creative ways, but here's an example: maybe you run your own beauty business. You might make a post featuring a customer wearing the eyeshadow you sell and a caption like "Kim says this is, hands down, the best eyeshadow she's ever worn." So instead of naming the eyeshadow brand, the color, the price, and all its features, you're instilling a sense of curiosity in yo...

The way entrepreneurs hashtag these days literally defies logic. Seriously. It makes no damn sense. For instance, I came across a wedding photographer and along with a bunch of other tags, they had hashtagged "she said yes." Wut. 

Why do they do this? Because all their competitors and their mother are doing it. So I'm not calling out or making fun of this specific photographer...they're far from alone. But what kind of bride is searching for vendors to hire when she gets engaged and searches "she said yes." Not only is it not specific to anyone like caterers or florists or photographers, but it's not even location-specific. What good does searching "she said yes" do? Absolutely none. Hashtagging instead something like "Minnesota wedding photographers" that is location-specific and search friendly makes a whole lot more sense. What I mean by "search friendly" is that it's much more likely that a bride would go on Instagram and search her location along with "wedding photographers" as o...

You've probably heard that you should be doing live videos. They're great for engagement, give your audience a chance to get to know you, and increase your visibility. I agree with all of that. But what if you want to take it one step further?

This is where we get into the nitty gritty of video creation. Thought reversal videos will take your lives to a whole new level. I'm talking:

• even greater engagement
• brand growth
• higher conversion rates from viewers to customers

Brandon Lucero is the pioneer of thought reversals, so I highly suggest you check him out, but let me give you the basics. Thought reversals challenge a widely held thought or belief. This will create polarity in your audience which is actually a good thing. It's a "if you don't stand for something, you'll fall for anything" kinda thing. To get your gears turning, a few thought reversal videos I've done are "Millennials Make The Best Entrepreneurs," "Working Hard Won't Make You Successful," and "Algorithms Actual...

Email marketing feels tedious and loathsome for many business owners. I'm not one of them, personally I love email marketing and list building, but I do get it. So in an effort to make it a little less loathsome, I'm providing you with several email prompts that have gotten me my highest open rates. I have an average open rate of 60% with my list whereas the average business' open rate is a mere 20%. So in the interest of higher open rates, let's do this!

1. Introductory email sharing your story. You can do this every so often for your newer subscribers that have joined since your last introduction or welcome email. 

2. Email that relates to something trendy to your niche. For instance, I recently wrote an email on how to digitally declutter. This email received my highest percentage open rate EVER! With Marie Kondo and the minimalist lifestyle becoming extremely popular, people really enjoyed this topic.

3. Address frequently asked questions that you're approached with by customers...