The way entrepreneurs hashtag these days literally defies logic. Seriously. It makes no damn sense. For instance, I came across a wedding photographer and along with a bunch of other tags, they had hashtagged "she said yes." Wut. 

Why do they do this? Because all their competitors and their mother are doing it. So I'm not calling out or making fun of this specific photographer...they're far from alone. But what kind of bride is searching for vendors to hire when she gets engaged and searches "she said yes." Not only is it not specific to anyone like caterers or florists or photographers, but it's not even location-specific. What good does searching "she said yes" do? Absolutely none. Hashtagging instead something like "Minnesota wedding photographers" that is location-specific and search friendly makes a whole lot more sense. What I mean by "search friendly" is that it's much more likely that a bride would go on Instagram and search her location along with "wedding photographers" as o...