Whether you're aware of it or not, you are leading your customers through an experience every time they purchase from you. It can be positive or negative, purposeful or not, but it's there. What I want to show you though, is how to create a purposeful and strategic customer experience that will increase your brand loyalty and get you remembered by everyone that buys from you.

Chances are, other business out there offer something similar to what you do. So how do you set yourself apart from them? How do you get noticed in the crowd? Two words: customer experience. 

I have a digital marketing course for small business owners that I launch a couple times a year. When someone purchases my course, I send them a surprise gift package that goes along with the course material. How many other course creators do that? This is one aspect of my course experience that my students rave about. Do you think they're going to forget me and their unique experience any time soon? Nope! I want to make th...

Have you heard of curiosity marketing? Better yet, are you implementing it in your business? As someone who hates being salesy and using pressure-inducing tactics to make money in my business, curiosity marketing is one of my go-to strategies. 

Think of curiosity marketing as a mutual engagement of information. Content is purposefully created in a way that will leave your audience wanting more. Instead of you as the seller trying to get people to listen to what you have to say (or sell as it may be), they're reaching out to you with questions or wanting more information. Pretty nifty, huh?

You can do this in all kinds of creative ways, but here's an example: maybe you run your own beauty business. You might make a post featuring a customer wearing the eyeshadow you sell and a caption like "Kim says this is, hands down, the best eyeshadow she's ever worn." So instead of naming the eyeshadow brand, the color, the price, and all its features, you're instilling a sense of curiosity in yo...

Here's the scoop: 

If you're attempting to market your business across all the platforms out there, there's no way you can do so effectively, rendering all your time completely wasted. Trying to be everywhere will mean you're effectively showing up nowhere. Unless you're a large corporation, with a huge team, you simply cannot be everywhere well. But maybe of more interest to you? 

There's no need. It's highly unlikely your target demographic is on every platform. I have yet to meet a business owner that has an ICA that justifies them being on all the social media platforms available. My clients will tell me they set up accounts on all the social media sites almost like it's a badge of honor. Following this exclamation, I ask: 

But are you posting consistently on every single account? The answer always to follow is "no."

Are you spending time to intentionally engage and build relationships on every single account every day? "Well...no." 

Did you set up your profile in a purposeful...