Sometime between millennials being labeled "lazy" and "entitled," and the growing trend of entrepreneurship, rest was out and hustle was in. Then, unsurprisingly, came the burnout epidemic. 

I saw a quote on Twitter the other day that said "Rest is not a reward. You don't have to earn rest. You need rest. You deserve rest. You are worthy of rest simply because you are a living being. And don't ever feel guilty for taking time to rest." As a millennial myself, and one that despises the lazy title, I found myself working until 2 or 3 am every night. I say "found" like it's past tense, and I have gotten better, but I'm still guilty of overworking myself pretty frequently. So this blog is as much for me as it is for you. 

But the truth is, you can't pour from an empty cup. We'll actually get more done if we let ourselves rest properly vs. trying to work incessantly without a break. Research has shown that with regular breaks, productivity actually increases and more is accomplished. 

Re...

Environment is everything. It impacts how we feel, the way we work, and even how productive we are. I've learned this the hard way: from a series of less than ideal living situations that negatively affected me in many ways, only to make me appreciate my current environment that much more. 

Let me take you back. After graduating from high school, I moved to the Twin Cities to attend a private college. Even though my roommates were amazing, living in such close quarters with 3 other girls in a big city, which has never been my thing anyway, was pretty terrible. Then I transferred schools and moved in with my boyfriend and his parents. He traveled most of the year, so at the time, it didn't make sense to pay on his own place when he was hardly there. Again, his parents were great, but that's no one's ideal situation. Next came a rental that was always meant to be short-term, even though it ended up being longer-term than we had planned. The common denominator with all these places? I co...

Here's the scoop: 

If you're attempting to market your business across all the platforms out there, there's no way you can do so effectively, rendering all your time completely wasted. Trying to be everywhere will mean you're effectively showing up nowhere. Unless you're a large corporation, with a huge team, you simply cannot be everywhere well. But maybe of more interest to you? 

There's no need. It's highly unlikely your target demographic is on every platform. I have yet to meet a business owner that has an ICA that justifies them being on all the social media platforms available. My clients will tell me they set up accounts on all the social media sites almost like it's a badge of honor. Following this exclamation, I ask: 

But are you posting consistently on every single account? The answer always to follow is "no."

Are you spending time to intentionally engage and build relationships on every single account every day? "Well...no." 

Did you set up your profile in a purposeful...