Email campaigns are a great avenue to utilize in marketing your business, but it's only effective if the campaigns are executed upon several important pillars. They are: 

• a sense of community  
• it reads in a personal voice authentic to you 
• offers value that your audience is looking for
• consistency 

If you're not going to commit and build your email marketing strategy upon these pillars, you might as well save everyone time and just put your own email in the "to" box. 

Fostering a sense of community can be done by getting vulnerable with your audience, using your email platform's specific tags to insert people's first names into the copy, or asking questions and inviting readers to reply.

Using your unique voice throughout the email is very important. This might come at the expense of some professionalism but it's well worth it. Your voice will set you apart from your competitors and make you more memorable to those reading your emails. Phrases that you often say when speaki...

Email marketing feels tedious and loathsome for many business owners. I'm not one of them, personally I love email marketing and list building, but I do get it. So in an effort to make it a little less loathsome, I'm providing you with several email prompts that have gotten me my highest open rates. I have an average open rate of 60% with my list whereas the average business' open rate is a mere 20%. So in the interest of higher open rates, let's do this!

1. Introductory email sharing your story. You can do this every so often for your newer subscribers that have joined since your last introduction or welcome email. 

2. Email that relates to something trendy to your niche. For instance, I recently wrote an email on how to digitally declutter. This email received my highest percentage open rate EVER! With Marie Kondo and the minimalist lifestyle becoming extremely popular, people really enjoyed this topic.

3. Address frequently asked questions that you're approached with by customers...