Email campaigns are a great avenue to utilize in marketing your business, but it's only effective if the campaigns are executed upon several important pillars. They are: 

• a sense of community  
• it reads in a personal voice authentic to you 
• offers value that your audience is looking for
• consistency 

If you're not going to commit and build your email marketing strategy upon these pillars, you might as well save everyone time and just put your own email in the "to" box. 

Fostering a sense of community can be done by getting vulnerable with your audience, using your email platform's specific tags to insert people's first names into the copy, or asking questions and inviting readers to reply.

Using your unique voice throughout the email is very important. This might come at the expense of some professionalism but it's well worth it. Your voice will set you apart from your competitors and make you more memorable to those reading your emails. Phrases that you often say when speaki...