I'm dropping a truth bomb here: 

Customers are lazy. That's the honest truth. Before you disagree, listen for a second.

They don't want to be bothered with multiple steps and several clicks or to be brought here and there and everywhere. They don't have the time and chances are, someone else will be doing the same thing as you in less steps and in an easier way that they'll buy from instead. 

Personally, I don't consider myself a lazy person in any way except this one. If I have to go on some extravagant freaking man hunt to buy your product, let me tell you, I'm going somewhere else. Make it easy for me to purchase and I will be back time and time again.

Limit the number of steps to purchasing or receiving the offer to as few as possible. The fewer the steps, the greater your conversion rate. That's all there is to it. 

Whether you're aware of it or not, you are leading your customers through an experience every time they purchase from you. It can be positive or negative, purposeful or not, but it's there. What I want to show you though, is how to create a purposeful and strategic customer experience that will increase your brand loyalty and get you remembered by everyone that buys from you.

Chances are, other business out there offer something similar to what you do. So how do you set yourself apart from them? How do you get noticed in the crowd? Two words: customer experience. 

I have a digital marketing course for small business owners that I launch a couple times a year. When someone purchases my course, I send them a surprise gift package that goes along with the course material. How many other course creators do that? This is one aspect of my course experience that my students rave about. Do you think they're going to forget me and their unique experience any time soon? Nope! I want to make th...