Marketing is all about connecting right? And nothing fosters connection better than stories. They have the ability to get people to relate to what you're saying on an emotional level like no other marketing strategy can. This is where the power in stories lies. 

 Any story can be used to further develop your marketing strategy, from the things that completely change your life to the every day situations we all come across. No matter the kind of story it is, I highly suggest including all the details you can. The details are where connection happens. For instance, if you're recalling a time from your childhood, and you mention the old Coke machine in the corner... that brings with it a whole feeling of nostalgia for so many people. Maybe the Coke machine isn't technically pertinent to the story, but that's something your audience can connect to. This is not to say, however, that your stories shouldn't have a conclusion or point...they absolutely should. A story with no conclusion is ki...

Email campaigns are a great avenue to utilize in marketing your business, but it's only effective if the campaigns are executed upon several important pillars. They are: 

• a sense of community  
• it reads in a personal voice authentic to you 
• offers value that your audience is looking for
• consistency 

If you're not going to commit and build your email marketing strategy upon these pillars, you might as well save everyone time and just put your own email in the "to" box. 

Fostering a sense of community can be done by getting vulnerable with your audience, using your email platform's specific tags to insert people's first names into the copy, or asking questions and inviting readers to reply.

Using your unique voice throughout the email is very important. This might come at the expense of some professionalism but it's well worth it. Your voice will set you apart from your competitors and make you more memorable to those reading your emails. Phrases that you often say when speaki...

How do you know what words and phrasing you should be using in your content? Let me let you in on a little secret. The language you should be using is the exact language that your audience uses. For instance, if you hear them complaining over and over again about needing help meal planning, or not being able to find the motivation to turn off Netflix and get off the couch, create content that not only revolves around those topics, but uses those exact words. Maybe you create a freebie that is titled "Motivate Yourself To Get Off The Couch in 3 Easy Steps." See? In this way, you don't need to come up with your own content! Your ICA will tell you exactly what they want from you without even knowing it. And by using their actual words, you ensure your content will resonate with them too. You could create the same freebie with the title "How To Exercise in 3 Easy Steps" and even though it might contain the exact same content, chances are it won't get nearly as many clicks in the first plac...