Let's chat freebies. Do you have one? How many? Are they working for you?

A freebie may not make you money directly, but it will be the most important resource you create in your business because this is what will "hook" people and get them interested in what actually does make you money. Freebies are also known as list builders or lead magnets. 

You want your lead magnet to be straightforward and simple, something that can provide your audience a quick, immediate win. Freebies commonly take on the form of checklists, templates, or worksheets. Quizzes are another direction you can pursue to obtain leads. They don't offer the value that the other freebies might, but for some reason, everyone loves a good quiz and they typically work extremely well. 

My best performing lead magnet to date has been a free welcome email template. I've also had a lot of success with an entrepreneur-related Harry Potter quiz (yes, I'm a huge HP nerd).

Now, my Harry Potter quiz was extremely successful, b...

It's a noisy world out there. So how do you stand out? How do you make sure you've got a step up on the competition? I'm going to tell you. 

1. Creat videos, lots and lots of videos. You should be consistently showing up on IGTV, Facebook Live, and uploading videos to Pinterest. Here's what I do to streamline the process: I start by doing a Facebook Live. After you've finished that, Facebook gives you an option to save it, so I do. Next, I use that to upload the video to my Instagram feed via IGTV and Pinterest. In this way, I only have to record one video, not 3 and this creates consistency across my feeds. 

2. Use third party validation as much as you possibly can. This means whenever and wherever your customers are talking about your business, you post it, share it, pin it. I have a highlight on my Instagram account specifically for testimonials, they're all over my website, and they're front and center on my Facebook page. If you have a Facebook group, make an album of custome...