There's a very common misconception out there among business owners that you need thousands of followers in order to be successful. I often hear "When I have tons of followers like __________, then I'll be making sales left and right." It's like they're waiting for followers to "happen" to them. You think you know what's coming right, what I'm going to advise you to do? I'm not going to suggest the solution is to go out and make a bunch of followers happen, that "you're in control of your destiny" kinda thing. Nope.  

Here's the deal: a small targeted niche audience gives you an advantage over those with tons of followers. Why? Two words. Customer experience. Even if they're not your customers yet, you can give your followers more of a personalized experience that just isn't possible when you have thousands upon thousands of followers. Use this to your advantage! Here are some ideas you can implement into your follower experience when you're "small:"

1. Start genuinely thoughtful con...

It's a noisy world out there. So how do you stand out? How do you make sure you've got a step up on the competition? I'm going to tell you. 

1. Creat videos, lots and lots of videos. You should be consistently showing up on IGTV, Facebook Live, and uploading videos to Pinterest. Here's what I do to streamline the process: I start by doing a Facebook Live. After you've finished that, Facebook gives you an option to save it, so I do. Next, I use that to upload the video to my Instagram feed via IGTV and Pinterest. In this way, I only have to record one video, not 3 and this creates consistency across my feeds. 

2. Use third party validation as much as you possibly can. This means whenever and wherever your customers are talking about your business, you post it, share it, pin it. I have a highlight on my Instagram account specifically for testimonials, they're all over my website, and they're front and center on my Facebook page. If you have a Facebook group, make an album of custome...